Our philosophy:
Definition of creative…
Having the ability or power to create and characterised by originality and expressiveness and being imaginative. Human beings are creative animals by nature.
Definition of communications…
The exchange of thoughts, messages or information, by speech, signals, writing or behaviour. The art and technique of using words or whatever means to effectively transmit messages or information in order to create Interpersonal rapport and stimulate reactions.
The media can be your most powerful allies when they propagate the information intended for release, but they can also be your most wicked adversaries if handled incorrectly. It is an extremely delicate balance. We advocate proactive, positive and, at times, preventive initiatives that work towards building strong media support on a long-term basis.
In order to become media “literate” or media savvy, it is essential to amass media knowledge and techniques through continuing media training and lifelong practice.
We provide training, services and support to enhance our clients’ ability to:
♣disseminate information strategically to maximise result
♣understand the wider consequences of media-related actions
♣promote media literacy, both internally and externally
♣develop effective co-operation and symbiosis with the media
♣promote internal and external communications
♣build an intelligent 21st century public image
Our team:
Luisa Tam, founder
Luisa is a media specialist. She has worked in the highly-competitive media sector for nearly 30 years, with extensive experience in local and international media organisations including newspapers, magazines, radio and overseas TV stations.
Luisa specialises in media analysis, crisis communications, media training for senior executives that covers interview coaching and presentation skill trainin er Hg, and professional writing. Luisa speaks English, Putonghua and Cantonese.
Alice Wu, senior associate
Alice specialises in a broad range of communications disciplines including media campaigning, training and analysis, and public policy-related communications and analysis.
Jeremy Austin, senior adviser (effective early 2011)
Jeremy is one of Hong Kong's leading broadcast journalists and TV news producers, having worked as Deputy Managing Editor for TVB News, Executive Producer for NBC Asia and Managing Editor for HK Commercial Radio.
Daniel Creffield, associate
Daniel is an experienced media professional, having worked in Hong Kong and the United Kingdom for more than 25 years. Daniel has edited numerous local and British publications.
Our clients:
Our team has worked with a host of local and overseas organisations, in the private and public sector including:
♣The HKSAR Government
♣Labour Department
♣The Environment Bureau
♣The Environmental Protection Department
♣The Hong Kong Police Force
♣Trade Development Council
♣Greenpeace International
♣The Hong Kong University of Science and Technology
♣ELEMENTS
♣MTR Corporation
♣Siemens
♣Disney
♣Asia Energy Platform
♣South China Morning Post
♣The Hong Kong Standard
♣Granada TV
♣TVB
♣NBC Asia
♣HK Commercial Radio
Our services:
We design and conduct media training workshops, the duration of which depends on individual client’s needs or request. We recommend a one-day workshop for first-time clients as an introductory step while clients with more complex organisational needs might opt for an expanded training package. We also offer on-going support services for clients who would like to develop and maintain a strong and stable media culture within their business environment.
A clear understanding of the importance of gaining mutual trust, respect and support from the media is not only a responsible corporate practice, but also beneficial to brand building and brand preservation. Good media strategies can also identify corporate weaknesses and can form part of the company’s leadership training programme.